December 4, 2007
Piggyback Websites Can Increase Profits, Links And Traffic
Launching a website within an established and already competitive niche can be quite the undertaking. Webmasters often find they do not really have the ability to effectively compete. This is especially the case if other sites have been around for some time and they are already filling the needs of the niche for information or products.
In order to make it in this kind of situation, new websites need to gain high quality incoming links quickly from other websites. This helps build authority and credibility for the domain. It also produces traffic, which typically results in revenues.
Unfortunately, gaining high quality links isn’t always easy. Unless a site really shines with its products, ideas or content, it can be nearly impossible. Without those links and appropriate buzz, traffic can be hard to come by when a “big boy” already exists in the niche.
One of the fastest and easiest ways for a new domain and business to get supercharged and overcome this obstacle is by leaning on the popularity of websites that already exist. For example, your new website might have been created in reaction to or even protest of another site that is already established and drawing in the niche audience you want to target.
This kind of website is called a “piggyback” site. These are built on the success of other sites with the notion of gaining traffic, links, attention and, of course, revenue. In essence, they siphon off some of the traffic the original site enjoys, while building their own following.
Many successful websites are known for creating a spin off effect. Fan sites, communities and even philosophical sites crop up that support the original site or idea. Think of television shows that have their own fan sites, plotline discussions and even wikis.
Although this does work to springboard off the first site’s popularity, another approach that works extremely well is taking a contrary attitude. Create a site that reacts against or disagrees with the original. This type of counterpoint creation can pay off with a great deal of attention.
This isn’t to say that the new site should slam or defame the original simply for gaining attention. When constructive criticism is used, however, those looking for an alternative to the original site or idea will likely become supporters. This is especially so if the original website or product falls down on the job in several areas. Essentially, what you’re trying to do is gain the disillusioned crowd’s attention.
The simple truth is that just about every product, service, business and even idea has its share of people who don’t like it. When a website takes the charge in leading the anti-faction, links and attention tend to come from both those who agree and those who do not. Either way, it’s a win-win on the incoming traffic, links and potential revenue.
Piggybacking on the contrary side is an excellent way to launch a new site or domain since it tends to generate natural links and traffic. Doing this puts the site in the position of being the alternative, the solution to and even opponent of the popular domain. When this happens, a new website is well on its way to success.
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