Niche Marketing
Topping The Search Engines In Your Niche
In niche marketing most search engine optimization experts
will tell you that you must build lots of one-way incoming links to your
site and the content of your site must be targeted towards precise key
phrases for your niche market.
With niche marketing it's important to establish which key phrases
are right for your niche, deciding on too broad a term can land you with
some very stiff competition and make it almost impossible to rank well
in the search engines.
Below you'll find 2 web sites that let you do free niche marketing keyword
research:
· http://www.wordtracker.com/free-trial.html
· https://adwords.google.com/select/KeywordToolExternal
Once you have compiled your targeted list of key phrases that are best
suited to your niche marketing needs, you are ready to begin optimizing
your site for better search engine rankings and hence greater organic
search engine traffic. Keywords with a higher search volume and low competition,
should be your niche marketing goal
Without question the two most important uses of your key phrases for
search engine optimization is on-page and off-page optimization.
On-page optimization for niche marketing- you should
try and use your key phrases on web page titles. Also, add these key phrases
in H1 tags and throughout the page text. Don't clutter your posts with
just key phrases, you should aim for a 1% - 2% keyword density per topic.
Off page optimization for niche marketing - using your
key phrases when adding your site to directories, requesting link exchanges
and article marketing is perhaps one of the best search engine optimization
techniques there is.
1. While not always probable, you can add your key phrases in a title
description when submitting your site to directories sites.
2. You can request a keyword-targeted backlink to other site owners when
performing link exchange, but some websites may in pose some restrictions.
3. For best results, use your key phrases as anchored backlinks in your
articles about box, and link to different pages on your website.
These are just some of the basics of niche marketing when it comes to
optimizing your site, but remember, your advanced search engine optimization
efforts may be wasted if you forget to apply these basics.
In my new guide 'Niche Marketing Secrets' I cover fatal mistakes marketers make when trying to dominate their niche and
how to avoid them. As a special gift to readers of this report, you are
entitled to a complementary copy by filling out the form below:
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