Keyword Search Terms
How To Optimize Your Website For Maximum Impact

Keyword Search Terms: It is vital that you optimize your web site for relevant and targeted keyword search terms if you want the major search engines to correctly index your web site and pages in their databases.

How your web site is indexed will have a profound effect on how well your site will rank in the search results. Therefore, it’s important that you do your utmost to convey to the search engine robots what each page on your web site is about and what keyword search terms you want them ranked for.

By applying some simple on-page optimization techniques you can easily rectify this. To help you get started, I have listed some techniques you can use on your web site right now:

First, create a separate web page for each keyword search term you wish to target.

Second, include your keyword in the page title tag and as close to the start as possible. For example, if the keyword you’re targeting is “dog leash training” then your title could read “Dog Leash Training – Train Your Dog To Calmly Walk On Its Leash In Minutes”

Third, put your keyword in the keyword tag. If you are going to add more than one keyword (and I recommend no more than three) be sure to put your main keyword first.

Forth, optimize the description tag. As with the title tag place your keyword search term at the start then followed by a brief description.

Fifth, on the actual page content itself; always include your main keyword at the top of the page surrounded by the H1 tag. You could repeat the text from the title tag here. If you find the format of the H1 tag doesn’t fit with the layout of your page, simply use a class or style sheet to reformat to your liking.

Sixth, include your keyword search terms at least twice in the first few paragraphs, towards midway and again at the end. Plus, try to bold, italics and underline your keyword search terms at least once throughout the page.

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